Breaking Out of Pilot Purgatory: Scaling Virtual Care for Real ROI

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When:  Nov 5, 2025 from 01:00:00 PM to 02:00:00 PM (ET)

Health systems know virtual care can drive efficiency, improve patient outcomes, and ease staff burden, but getting there isn’t easy. Too often, adoption gets stuck in pilot purgatory. How can organizations move beyond small tests to achieve measurable ROI and scalable impact?

This session explores strategies to break through barriers and deploy transformative smart rooms.

Learning Points:

  • Identify common barriers that keep virtual care programs stuck in “pilot purgatory” and strategies to overcome them.
  • Explore proven approaches to designing scalable, ROI-driven virtual care models that integrate seamlessly into clinical workflows.
  • Examine real-world examples of how smart room technology is transforming care delivery, enhancing staff efficiency, and improving patient outcomes.

Speakers:

  • Moderator: Ann Mond Johnson, Chief Executive Officer, ATA
  • Murielle Beene, DNP, MBA, MPH, MS, PMP, RN, NI-BC, FAMIA, FAAN, Senior Vice President and Chief Health Informatics Officer, Trinity Health
  • Melinda Cooling, DNP, MBA, APRN, FAANP, Chief Nursing & Advanced Practice Executive, OSF HealthCare
  • Lisbeth Votruba, MSN, RN, FAONL, CAVRN, Chief Clinical Officer, AvaSure


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